SuiteTalk

.

Qualitative Market Research Explained

Qualitative Market Research Explained

Qualitative market research provides companies direction and depth by discovering what drives consumer behavior. It provides depth and direction for companies seeking to better understand how a product, service, or brand is currently viewed by target audiences, as well as provide direction to companies for marketing or positioning their brand, product, or service.



Qualitative research primarily relies on three methods: focus groups, in-depth interviews, and ethnography. Think of these three qualitative methodologies as distinct ingredients in your pantry. You wouldn't substitute salt for sugar, and depending on the scope of your qualitative market research project, you wouldn't substitute focus groups for ethnographies. Qualitative research consultants understand that each methodology has its place and purpose for developing market research plans.



Qualitative market research is often done in tandem with quantitative market research. Qualitative research consultants will often use focus groups or in-depth interviews before creating large-scale surveys, to help them better develop survey questions. If budgets allow, once a survey has been completed and the data compiled, researchers will then conduct further focus groups or in-depth interviews to gain insight and deeper understanding about the survey results.



Recruiting for Qualitative Market Research Studies



Populating qualitative market studies is often done with the help of nationwide recruitment agency. You can't ask just anyone with a pulse to participate in a focus group or survey. Researchers are selecting for participants who meet a specific set of criteria. Age, ethnicity, geography, and current or past use of a specific brand or product are some of the examples of what market research recruiting firms are looking for.



It is recommended that to get the best results from market research that companies hire nationwide qualitative research firms, rather than try and conduct qualitative market research internally. Qualitative research consultants are trained to develop questions and work with study participants so as to minimize any bias that may skew the data. If a company chooses to manage market research studies internally, it is recommended that they work with a market research recruiting firm to find participants for studies. Working with a nationwide recruitment agency will ensure that time and energy can be focused on building out a comprehensive study rather than managing participants for a study.



At the end of the day qualitative market research is like sifting through sand for gold nuggets. You'll amass copious amounts of data that require tedious scrutiny, but with patience and persistence you'll identify emerging patterns that can transform marketingstrategies.



Original Source : http://bit.ly/2W11YkN

Upgrade Your Brand Image with Blue Ocean Global Te...
Flava Hub: A Remarkable Destination for Amazing E-...
 

Comments

No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Guest
Monday, 17 June 2019
If you'd like to register, please fill in the username, password and name fields.

Search SuiteTalks

About the Author

Mathew Kinsman has not set their biography yet ...

Recent SuiteTalkers

Recent Comments

Elly Wolter Do some innovations make student lazier
09 June 2019
When you are writing an essay, every sentence and every paragraph is important. But there is somethi...
jefferson zos Best Solution for Assignment Writing Problems in Australia
07 June 2019
Tired of working on your Statistics assignment? Don’t worry, simply contact our professional writers...
Cron Job Starts